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Building Blocks for Reopening

Practical Relationship Management Tools and Strategies

Introducing the Building Blocks for Reopening

Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a CRM strategy that’s key to bringing audiences back to live events. As the sector begins to reopen, we want to share some simple, practical steps that you can action one by one when the time is right.

Whether you're preparing to reopen, going back on sale or keeping audiences warm, our Building Blocks can help you develop ever deeper relationships with your loyal supporters and new fans.

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Contents:

The complete resource is available as a large print version suitable for use with screen readers.

Download the large print version - UK and Ireland

Download the large print version - US and Canada

Continual Improvement Plan

Track the success of the strategies and tools you are using to reach your goals. Understand whether you’re investing your time, money and other resources as effectively as possible.

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Creating Customer-Friendly Policies

To build lasting audience relationships, it is critical to make those policies as clear and customer-friendly as possible. Create a positive experience online and offline.

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Digital Data Capture and Conversion

Digital data capture sits alongside a successful CRM strategy to help you understand audience behaviours, expand communication channels and attract new audiences.

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Essential Segmentation Models

The art and science of grouping people in your database based on similar actions in order to create personal, relevant communications that speak to their specific needs and interests.

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Integrated Emails

Integrate email communications planning with your objectives and strategies. Use your insights to create exceptionally personalised and effective emails.

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Loyalty Plan

A Loyalty Plan maps out the trajectory that an audience member takes between first discovering your organisation all the way through to becoming a sustaining supporter.

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Motivations and Incentives Plan

Plan ahead to make sure you’re driving audiences to book earlier, attend more often, choose higher price bands, make donations or purchase add-ons.

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A Pricing Model with Flexibility

With a flexible, popularity-based pricing model, it’s possible to accelerate slow sales and maximise the potential of the most popular events.

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Questions?

Get in contact with us at hello@spektrix.com and we'll work to address any questions you may have!