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Optimise your Theatre Marketing Plan for 2020

With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new decade. Whether marketers are at the start or in the middle of their fiscal year, the new year is an...

Marketing, Ticketing & Sales

How to Create Arts Marketing Campaigns That Drive Up Retention

Hailey Colwell Thursday 3 October 2019

Think back to last season. Chances are a good portion of the organisation’s marketing budget and staff time went toward bringing new patrons — if not...

Marketing, Ticketing & Sales

CRM Segmentation for Arts Marketers: Begin at the Box Office

Hailey Colwell Thursday 19 September 2019

The core of any organisation’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...

Marketing, Ticketing & Sales

Four Arts Fundraising Strategies that Drive Donations

Hailey Colwell Wednesday 4 September 2019

The importance of individual philanthropy in the arts is more critical now than ever to organizations’ bottom lines. But individual giving itself is...

Fundraising