Dynamic Pricing: Double the Income, or a Double-Edged Sword?
Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
Meeting Audience Needs: Drive loyalty with the right value proposition
Robin Cantrill-Fenwick Wednesday 5 April 2023
The keys to audience loyalty are market research, analysis and segmentation, matching the right value proposition to the right segments of your...