Digital Fundraising Strategy: Segmenting for Success
Create a cohesive customer experience from your first appeal to your end-of-year thank you with segmentation and branding strategies.
Inspiration, Insights and Ideas
An Update on Spektrix Team Demographics: 2023
Data on the diversity of our team, management and board in 2023, and our work to build a more inclusive workplace over the last 15 months.
How to Create a Membership Scheme: A beginner's guide
Generate extra income from philanthropic giving and create opportunities to delight audiences with our guide to creating a membership scheme.
Creating great pre- and post-event emails: Our best ideas and examples
Matt Akers Tuesday 2 May 2023
Arts Marketing Incentives to Excite Every Patron
Keren Nicol Tuesday 18 April 2023
Refresh your understanding of the potential of segmentation and explore incentives and offers that will allow you to excite your audiences, no matter...
Arts Marketing 101: Audience Segmentation Models
Dex Manson Wednesday 12 April 2023
Dive into segmentation. Learn the why and how of segmentation and explore a segmentation model you can adapt to your organization’s needs.
Meeting Audience Needs: Drive loyalty with the right value proposition
The keys to audience loyalty are market research, analysis and segmentation, matching the right value proposition to the right segments of your...
Actionable Strategies for Building Audience Loyalty
Audience loyalty drivers are changing as behaviour and expectations shift. Actionable, low-investment strategies can deepen loyalty and cultivate new...
How Spektrix supports flexible engineering careers
Ahead of this autumns's Reframe: Women in Tech conference in London, Spektrix engineers reflect on the benefits of a flexible and caring workplace.
The case for rethinking your audience loyalty programme
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.
The Future of Customer Loyalty: Using data to inform your planning
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
Inflation, Epidemics and Audience Loyalty: Arts Marketing in 2023
Traditional 'loyal attenders' aren't returning post-Covid. How do we redefine what loyalty means in the face of today's social challenges?