Optimise your Theatre Marketing Plan for 2020
With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new...
Inspiration, Insights and Ideas
Future-proofing Spektrix and Creating Capacity to Build and Improve
Spektrix has always been a true-cloud based system. This has become the norm for modern business software over the last 10+ years, with companies...
How to Create Arts Marketing Campaigns That Drive Up Retention
Think back to last season. Chances are a good portion of the organisation’s marketing budget and staff time went toward bringing new patrons — if not...
CRM Segmentation for Arts Marketers: Begin at the Box Office
The core of any organisation’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...
Four Arts Fundraising Strategies that Drive Donations
The importance of individual philanthropy in the arts is more critical now than ever to organizations’ bottom lines. But individual giving itself is...
Payment Services Directive 2, Explained
Change is on the way for online consumers that every online retailer, ticket seller, and fundraiser should be aware of. Just as we are settling in a...
The Spektrix Insights Report 2019 is Here
Bringing together data analysis on over 25 million transactions across 343 organisations, the Spektrix Insights 2019 Report is here.
5 Theatre Marketing Strategies to Increase Revenue
Brush up your current campaigns or start a new campaign from scratch, with five arts marketing strategies that you can use to boost revenue.
Facilitate space and resource bookings with Artifax and Spektrix
Spektrix and Artifax have combined forces to create a nifty way of saving arts organizations time and effort.
How to Improve Loyalty and Power Sales with Email Automation
Tom Nolan Tuesday 21 August 2018
We’ve moved past the point in the arts sector where one-size-fits-all email campaigns can successfully maximise revenue, improve loyalty, and drive...
How Multi-Buy Cross-Selling Solves Customer Churn
Customers who attend multiple events or reattend, are by definition more engaged and less likely to churn. As customers reattend you’re likely to...
Using Your Event CRM to Increase Secondary Spend
Tom Nolan Friday 6 October 2017
There’s more to sell than tickets. Your event CRM can highlight the right secondary spend add-ons to enhance your customers’ experience.