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Marketing, Ticketing & Sales (4)

How to Measure Email Engagement After New Apple Mail Privacy Settings

Later today, Apple will add new privacy settings to iOS 15 for iPhone and iPad, and will later roll them out to MacOS Monterey for desktops and...

Building Blocks for Reopening: Keeping Audiences and Donors Warm

Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...

Building Blocks for Reopening: Reopening and Going on Sale

Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...

Building Blocks for Reopening: Preparing to go on Sale

Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...

Five Top Arts CRM Tips in the Age of Coronavirus

Arts marketers know that customer relationship management is at the core of every successful arts organisation, and that remains true now more than...

So what do we do now?

Sam Freeman is Communications and Giving Director at Theatr Clwyd. When we read this post on his arts marketing blog, we thought it might be of...

Relationships that Last

As Sector Strategy Lead at Spektrix, it’s my job to ensure that we support the sector to tackle the big-picture challenges and opportunities we face...

Optimise your Theatre Marketing Plan for 2020

With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new...

How to Create Arts Marketing Campaigns That Drive Up Retention

Think back to last season. Chances are a good portion of the organisation’s marketing budget and staff time went toward bringing new patrons — if not...

CRM Segmentation for Arts Marketers: Begin at the Box Office

The core of any organisation’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...

Payment Services Directive 2, Explained

Change is on the way for online consumers that every online retailer, ticket seller, and fundraiser should be aware of. Just as we are settling in a...

The Spektrix Insights Report 2019 is Here

Bringing together data analysis on over 25 million transactions across 343 organisations, the Spektrix Insights 2019 Report is here.