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5 min read

Hello, Australia & New Zealand! It’s time to transform event ticketing

Hello, Australia & New Zealand! It’s time to transform event ticketing

Spektrix is heading to Ticketing Australia to open conversations with arts organisations about a better way of connecting with audiences.

Spektrix offers a unified, mission-driven approach to ticketing, marketing, and fundraising, built around a powerful customer relationship management database. Designed exclusively to meet the needs of the arts and events sector, Spektrix is the market leader in the UK and Canada and the fastest-growing solution in the United States. Robust technology, an intuitive interface, and expert, inclusive support and training have built a loyal community of users worldwide. 

They’ve seen the benefits of working with an event ticketing software partner who’s committed to their long-term success. That commitment shows in everything from our mission, to our history and business model - every decision we make is rooted in the benefit it can bring to arts organisations, teams, and audiences.

In 2024, we’re excited to be sponsoring the Ticketing Australia conference. Throughout the conference - and in the week leading up to it - we’ll be offering demos, informal conversations and sessions to help arts venue teams learn more about Spektrix. We’re excited to spend time uncovering what matters most to the events sector in Australia and New Zealand, and identifying where you can benefit from the same software and support that has transformed audience relationship management worldwide.

Chosen by 740+ arts organisations | Trusted by 18,500+ users

The only ticketing & CRM solution to be certified as a B Corporation, using business to create value for society.

logos of existing Spektrix clients including the Barbican, London; Edinburgh International Festival; PAC NYC

Time for a change?

📞Join the conversation:  
Reach out to find out more, arrange an informal call, or book time to meet us in person this November

GET IN TOUCH

 

Through conversations with arts leaders, consultants and technology partners, we’ve learned that teams like yours are held back by the outdated ticketing software on offer today. Audience expectations are evolving faster than ever, and it’s vital that theatres and performance venues have the tools they need to keep pace with other industries. The people we’ve spoken to tell us they’re hungry to do more - they’re excited to test new ideas and explore new innovations, but it’s just not possible with the technology they have to hand.

We’ve shaped our solution in response to challenges like these. Spektrix CEO and co-founder Michael Nabarro started out running a small theatre in Cambridge, England, where he experienced first-hand the challenge of finding good software for ticket sales and marketing. He believed he could build something better and, in 2007, Spektrix was born. 

Those origins ensured that from day one, Spektrix was built with the long-term needs of venue managers in mind.

  • An easy-to-use interface makes it simple to learn and explore new features of the system. 
  • Integrated ticketing, marketing, fundraising, and email records provide a complete picture of customer behaviours. 
  • Automated segmentation and communication lightens the load for busy teams, and hundreds of integrated partners help you build and customise a digital experience that’s right for your needs. 
  • That’s all powered by the world’s leading CRM software for the events sector, curated around your needs and those of your audiences.

The frustrations of outdated or limiting technology are why hundreds of theatres and arts centres have switched to Spektrix from systems like Tessitura, AudienceView, Patronbase, ENTA, Ticketmaster, and Tickets.com. With greater capacity, flexibility, and support, teams have revolutionised the experience of their audiences. 

Cloud-based software and expert, inclusive support mean Spektrix users are never on their own. We’re continually building and improving the system, delivering daily updates with no costs or downtime, and working with you to learn, plan, and make the most of every tool at your disposal.

We’re confident that we can support venue teams in Australia and New Zealand to overcome many of the same challenges we’ve addressed around the world. Reach out now or at the Ticketing Australia conference to start a conversation.

“I feel like Spektrix is part of our team and has our best interests in mind. I’ve been able to get to know the team and get to know other Spektrix users, and if we need to figure out how to do something, like start a new membership campaign, the team’s always willing to hop on a call and talk it through. You can talk through your strategy and the outcomes you’re trying to achieve, as well as how to implement that in the system.”
Saratoga Performing Arts Center, New York

 

Revolutionising audience experience: 
Why do arts venues choose Spektrix?


We’re the market leader in the UK and Canada, and the fastest growing ticketing solution in the US, thanks to:

Our commitment to your success

Spektrix is designed by and for arts professionals, with core ticketing, marketing, fundraising, and CRM features built around the needs of your team and audiences. And because our pricing scales with your revenue, we only succeed when you do - from our software to our business model, our users are central to everything we do. More about our pricing model.

Intuitive tools and expert support

There’s little value in a powerful system if it’s too complex for users to apply. We believe that everyone in your team should be able to explore new ideas, put them into practice, and easily measure success - and your database experts should be strategists, not software engineers. Intuitive tools, drag-and-drop filters, and unparalleled support enable Spektrix users to make the most of every feature. More about our features

 

Futureproof and forward-thinking

Superb system reliability, unlimited server capacity, and daily system updates are all managed by Spektrix, and rolled out with no costs or downtime. Our unique, cloud-based architecture draws on the infinite, adaptable capacity of Microsoft Azure, leaving our eight engineering teams free to respond to users’ needs. Regular feature releases are built on top of a robust, secure system, to ensure the sector can thrive now and in the long term. More about our software.

  • Sell tickets at up to 10x the speed of similar systems - and maintain a great customer experience along the way
  • We’re the only ticketing and CRM provider to hold ISO 27001 certification - the internationally recognised gold standard in information security


Increase revenue, and free up team time

Inbuilt automations, targeted upsells, and personalised donation prompts work together to improve audience experience, grow income, and save you time. Identify target audiences using automated tags; enrol them automatically into pre-built email marketing campaigns; and build responsive purchase pathways in which everything from offers and upsells to suggested donation value is driven by previous customer behaviour. Monitor sales and ROI in real time, giving you the data you need to keep improving - and the time you need to play to the creative potential of your team. More about increasing revenue.

 

Add value with hundreds of integrated solutions

Spektrix connects with hundreds of industry leading software solutions, consultants, and web developers, helping users identify the custom technology and individual expertise to grow revenue and audiences. An open-access API and Zapier connection creates all the flexibility you need to integrate with your favourite tools at the flip of a switch - and a dedicated team’s on hand to help you find the right partners and get things up and running. More about our partners.

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“I have been astounded at how easy the transition was to Spektrix, and believe this is down to how user friendly the system is and also the team working behind it, to whom nothing has been too much trouble and who have always given us full confidence.” Grimsby Auditorium, England

 

Join the conversation

Interested in getting to know us better?


Whether you’re ready for a change in the near future, or you’re thinking longer term, we’d love to talk. Tell us what matters most to you this season and what you’re looking for from a technology partner, and we’ll take time to explore your needs and consider how Spektrix might help.

Meet the Spektrix team:

Ticketing Australia logo: Educate, Inspire, Grow

 

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