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How Three Organisations Leveled Up Reporting and Segmentation by Switching to Spektrix

Mansfield Palace Theatre, Junction Goole, and The Spotlight discovered a reliable, intuitive, and robust live event CRM that could empower their growth. 

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mansfield palace theatre

junction goole

 
the spotlight

 

Switched to Spektrix from Ticketsolve

 

Finding the best path for your organisation without a reliable live event CRM can feel like fumbling through the dark. In order to really make progress, you need easy access to reporting and segmentation capabilities that shine light on clear, actionable insights when you need them. 

Let’s take a look at three arts organisations that had growing ambitions and newfound goals – and how Spektrix enabled them to reach up, do more with their data, and demonstrate results.

When Mansfield Palace Theatre joined the Arts Council England national portfolio, they needed visibility on their reach and impact. 

Mansfield Palace Theatre is a traditional Victorian venue, currently operated by Mansfield District Council, a local authority in Nottinghamshire. Their acceptance to the Arts Council England portfolio was an honour as well as a transformative source of funding. But it also came with a new challenge: as an Arts Council NPO and local authority service provider, they needed to evidence the impact and benefit of their cultural offering to the local community. Their team wasn’t confident that their CRM could provide that basic level of reporting. 

Now, with Spektrix, they have the segmentation tools to really pull out information about their audience based on location and other criteria. They can clearly see:

  • how local residents are engaging with events
  • the kinds of events locals are coming to
  • what ticket types locals are buying
  • the demographic makeup of their audiences
  • who’s eligible for means-tested pricing

They’re also able to have a picture of their local economic impact by looking at the people who are travelling into Mansfield from surrounding areas to come to events. 

laptop with a report and a pie chart

 

They can use all that data to bring out opportunities, encourage ticket sales, and more effectively reach parts of their community with barriers to accessing culture. For example, they can target their communications by location to send the exact right messaging to their local audiences and deepen those relationships. 

And, to bring it full circle, their reporting gives them clear visibility on how effective these strategies are and who is benefiting from them. They can show that the funding being allocated to cultural activity is making a difference.

Junction Goole is using the powerful data capabilities at their fingertips to maximise a new stream of funding.

Junction Goole is an arts centre in East Yorkshire that presents theatre, cinema, and other live events while also serving as a community and civic base for the Goole Town Council. Like Mansfield Palace, the theatre was struggling to get the data insights that their council required. Plus, the team didn’t have the data visibility or the tools they needed to plan for future growth.

When the council provided a special pool of funding, the theatre knew they needed to make the best use of it. That money ultimately had to generate more revenue – and they needed to demonstrate the funding’s impact. So, they upgraded their live event CRM to Spektrix for a full marketing, ticketing, and fundraising solution that gives them reporting at the depth that they need. 

light bulb

 

Now, they are confidently moving forward with their ideas and building out new programmes that would not have been possible with their previous solution. For example, they’ve started a ticket subscription scheme for classical music, using Spektrix to target a key audience and deepen that revenue stream. 

Meanwhile, they have plans to expand into new physical spaces and are building up a programme to support smaller local arts organisations. Everything feels possible now that they have a powerful and reliable CRM that can easily give them all the information they need.

"When it comes down to it – I wouldn’t change Spektrix for any other system. It’s extremely easy to train staff on, delivers a seamless interface for customers booking online, and the back office means we can structure reports any way we need to find out information relevant to our work. It’s a real game-changer."
Graham​​​​ Whitehead
Head of Arts & Culture
Junction Goole

The Spotlight can now depend on their ticketing data and easily access sophisticated reporting to drive revenue growth.

In the borough of Broxbourne in Hertfordshire, The Spotlight plays a vital role for its community as a multi-purpose venue that showcases theatre, music, dance, comedy, cinema, and more.

The team at The Spotlight struggled to use their previous CRM. Creating their weekly report for promoters was a headache they dreaded every Monday. Meanwhile, they had customers getting angry because they were receiving emails about promotions for discounted tickets after they had already bought theirs at full price. Reporting and segmentation tools that promised to bring all the benefits of personalisation proved unreliable and ultimately had the opposite effect. 

But now with Spektrix, reporting and segmentation are easier than can be. That weekly report? They simply automate it in one go when they set up a show. And it’s effortless to exclude customers from event-specific campaigns if they’ve already bought a ticket to that performance

With more accessible reporting, more agile marketing, and first-rate ticketing functionality, their live event CRM is no longer a blocker – it’s a tool they can wield for growth. They can confidently identify revenue opportunities and upsell or cross-sell to the right audiences. They’re looking at an exciting new world, powered by the data tools at their fingertips.

illustration of a plant growing

 

"At last I can easily access robust data and ensure the best possible experience for our customers, as well as driving revenue for our theatre. Spektrix is intuitive and easy to use. I would definitely recommend others in the industry give it a try."
Adam Bradford
Corporate Facilities Manager
Broxbourne Borough Council

Achieve more with Spektrix

Just like these theatres and event venues, you and your team deserve a CRM that can help you build a customer-centric, data-driven future.

With Spektrix, you get:

  • An intuitive and easy-to-use marketing, ticketing, and fundraising solution that’s trusted by a flourishing community of arts organisations
  • First-rate reporting and segmentation capabilities for visibility you can rely on to identify opportunities, tailor your communications, and demonstrate impact
  • A full suite of fundraising tools, integrated seamlessly into your CRM so that you can understand philanthropic behaviour alongside ticket sales and grow your donor base
  • A software partner and user community that supports you every step of the way

Find the best solution for you Our step-by-step guide helps compare features, support, and pricing so you can choose the right ticketing software for your audiences and team.