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Apply Contact Preferences

Makes: Information on the communications your customers would like to receive and how

 

Cooking time: 10 mins

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This recipe card was created in collaboration with Indigo-Ltd 

three friends looking at a phone - AdobeStock-517526905

 

The Tomorrow's Audience report identified that one of the main barriers for new audiences attending the performing arts was 'not on my radar,' with some new attendees reporting that they didn't feel in the loop or that it was hard to know what was on.

Respecting a customer's preferred method of contact - whether it's email, phone calls, or direct mail - means you're more likely to catch their attention and encourage engagement.

Use this recipe to build trust and strengthen the relationship with your audience, increasing their willingness to engage further. Preferences also help you comply with data protection regulations and demonstrate a commitment to your customers' rights and privacy.

READ THE TOMORROW'S AUDIENCE REPORT

Outcomes 

  • Communicate with contacts who want to hear from you by maintaining accurate data.
  • Increase engagement by communicating through preferred channels.
  • Improve email open rates and enhance deliverability with fewer spam issues.

 

Ingredients

 
Contact preferences: ways of gathering information about your customers and how they would like their personal data (email address, postal address, phone number, etc.) to be used
 
Customer lists: lists of contacts from your database, used for audience segmentation
 
Global segments: segments available to be used across all customer lists

 Prep

 

Create or review contact preferences to ensure effectiveness. Look at the emails and content you send and ask yourself, based on your preference wording, 'Is this what I would expect to receive?'


A good contact preference:

  • Specifies the preferred communication method (email, phone, direct mail, etc.)
  • Outlines the types of communications (newsletters, announcements, offers, etc)
  • Indicates the frequency of communications

 

 

pot-with-veggies-tickets-arts-dance-music

 

Cook

 

  1. Edit and group your contact preferences in the Spektrix Settings interface.
  2. Archive your old preferences instead of deleting them, if you are making changes.
  3. Link your email contact preferences to Dotdigital so unsubscribes and resubscribes sync between Spektrix and Dotdigital, keeping your data up to date.
  4. Capture your customers' contact preferences. This happens automatically during checkout, and you can also capture them through a website sign-up form.
  5. Set up a global segment for each contact preference to save time when building new customer lists.

Bon appétit!

Once you have this foundation recipe in place, you'll be empowered to reach customers most effectively as you try out new marketing strategies for ticket sales. Keep exploring our recipe box to fill your store cupboard with more ideas and insights on how to reach tomorrow's audience. 

 

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