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Ticket Sales Dashboard

See the latest trends for your region and artform, based on data from 480 organisations across the culture and entertainment sector

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2023 Ticket sales in the UK and Ireland reached 101% of 2019 levels.

The Spektrix Ticket Sales dashboard is designed to help you benchmark your sales against current sector-wide booking patterns, updated every quarter to track recovery across the arts industry.

Throughout this dashboard we're looking at the number of tickets sold, not the value of those tickets.

  • 2022 ended with UK and Ireland sales at 92% (91.6%) of 2019 levels
  • 2023 ended with UK and Ireland sales at 101% (0.6% above) of 2019 levels
Where does our data come from?
How to read this data

How do ticket sales in 2023 compare to 2019?

How does the number of tickets sold each month compare to pre-pandemic levels - and can we see trends emerging?

Each bar shows the number of tickets sold in 2022-2023 as a percentage of the same month in 2019.
Hover over the chart for more detail.

UK and Ireland

  • In 2022, we saw a general upward trajectory in recovery, with most months making incremental progress towards 2019 levels, ending with December sales reaching 1.6% above 2019 sales
  • 2023 has seen an oscillating pattern of sales, which has meant that 2023 ended the year on sales quantities equivalent to 2019 overall
  • This could be indicative of changing audience purchase behaviour (e.g. school holidays playing a bigger role in sales overall), or align with specific large onsales
  • We will continue to look at sales patterns in 2024 compared to 2023 (rather than 2019) to see if this trend continues, updating periodically throughout the year

US and Canada

  • 2022 ticket sales in the US and Canada reached 82% of 2019 levels
  • 2023 ticket sales in the US and Canada reached 93% of 2019 levels
  • Sales tracked consistently below 2019 levels, with only 2 months (June and November) performing slightly better than 2019
    2023 sales show an improvement over 2022 levels, but still sit below 2019 levels
  • This is something we will continue to monitor in 2024. We’ll start using 2023 as our baseline and track sales trends periodically throughout the year

In December, how did ticket sales compare across different genres or artforms?

Ticket sales patterns vary for different types of organization within the cultural sector. Last month, were ticket sales for each business type up or down, as a percentage of the same month in 2019?

Each row shows the number of tickets sold in 2023 as a percentage of the same month in 2019. 
Hover over the chart for more detail.

Where's my organization?

Driving ticket sales at your organization

Inspiration and ideas to help you bring audiences back and rebuild loyalty, using customer insight from your CRM system to understand behaviors and drive improvement.

 

Resources from Spektrix

From our partners

Learn more about audience spending and booking behaviors from our partners. Find these and hundreds of other web developers, software providers, data analysts and consultants on the Spektrix Partner Directory.

About the Ticket Sales Dashboard

Where does our data come from?

Spektrix works with over 600 arts and entertainment organizations across the US, Canada, UK and Ireland. Our Ticket Sales dashboard includes real sales data from the vast majority of our users, meaning our figures are based on what we believe to be the most comprehensive dataset of its kind in the cultural sector.

  • We’re comparing 2022/23 to 2019 because of the interruption to ticket sales caused by the COVID-19 pandemic beginning in 2020.
  • Our data is based on the date of transaction, rather than event date. Tickets that were subsequently returned are included in the data, as they’re still representative of customer behavior at the point of booking.
  • We’ve included data from all organizations currently using Spektrix, for which we have data from both 2019 and 2022/23 (447 organizations in total). 
  • Months are all calendar months, and may therefore be impacted by one-off events or days of the week - for example, January 2019 contained four weekends, whereas January 2022 contained five. 
Full Description of Our Data

Presenting the data

All three charts use the same key, which shows negative figures in orange and positive figures in blue. This color contrast has been chosen to be visible to as many viewers as possible, including people with color blindness or other visual impairments. Similarly, blue has been chosen to represent positive numbers because it enables more people to distinguish between different shades or scales.

If you struggle to access the information on this page, please get in touch and we’ll be happy to talk you through our findings or explore how we can better meet your needs.