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Capture Accessibility Needs

Makes: An online booking journey that empowers access for everyone

 

Cooking time: 15 minutes

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This recipe card was created in collaboration with Indigo-Ltd 

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The Tomorrow’s Audience research demonstrated the importance of an inclusive approach to performances.

Inclusivity begins in your booking journey. All customers should be able to enjoy the same easy booking journey online. It’s not just about physical access, it’s also ensuring that the widest possible range of individuals have access to the arts. 

This recipe will enable you to easily record your audience's accessibility needs as they book their ticket. 

EXPLORE OUR AUDIENCE DATA INSIGHTS

Outcomes 

  • Enable customers to self-identify their accessibility needs.
  • Be able to find which of your customers have accessibility needs.
  • Use that information to highlight certain seats to them when they book online, or to deliver targeted communications via email.  

 

Ingredients

Normal tag, visible on web: a manually applied label you and your customers can add to their customer record
 
Tag group: makes it easier to manage tags and keep them organized.
 
Custom website messages: text that appears on the iframes during the purchase path

Cook

 

  1. Create a Tag Group named "Access," available on web.
  2. Create tags in the group, one for each accessibility need. 
  3. Add a message via custom website messages that appears on the chooseats.aspx iframe that prompts your customers to log in or create an account if they wish to inform you of their accessibility needs.

Bon appétit!

Keep exploring our recipe box of marketing strategies to fill your store cupboard with more ideas and insights on how to reach tomorrow's audience. 

 

TRY MORE RECIPES

 

*These recipes were crafted in response to the Tomorrow's Audience Indigo Share: Hot Topic, created in partnership with Spektrix and in association with a consortium of many of the UK's leading arts organizations. The rise in first-time audiences is mirrored in our US and Canada data, and we're confident that the tactics recommended here are relevant to both regions.