Spektrix for Marketing
The 2026 Spektrix Email Benchmarks Report
In partnership with Capacity
Drive deeper audience relationships with benchmarks and best practices for arts email marketing.
Email remains one of the most powerful tools for arts, culture, & in-person experience organisations to build lasting relationships.
Explore benchmarks for your region, organisation type, and email purpose, and learn how you can grow engagement and ultimately revenue.
Email marketing headlines
- 43.9% average open rate increases to 69.8% for the best performing organisations.
- 1.9% unique click rate rises to 10% for the most successful marketing teams.
- Personalisation and relevancy drives success, when messaging, timing, and calls to action fit with audience members' interests.
Email remains one of the most powerful tools for arts, culture, & live experience organisations to build lasting relationships. More marketing emails are being sent than ever before – proving that email is still a marketing tool that works, and making it more important than ever to stand out in a crowded inbox.Spektrix
Data from over one billion emails
Over one billion marketing emails, sent by over 800 arts, culture, & in-person experience organisations worldwide, give robust, relevant benchmarks to inspire your team.
- Engagement averages and aspirational targets from the top 10% of organisations.
- Compare by region, artform, and day of week.
- Explore the impact of targeted, pre– and post–event emails.
Advice from peers and industry experts
Success stories, practical advice, and guidance to get you started with confidence. Hear from successful arts email marketing teams and industry leaders.
- Email marketing success: Arizona Theatre Company.
- Get started with digital marketing: advice from Capital Theatres Edinburgh.
- Engagement advice, tools, and quick wins from Spektrix and Capacity.
Chickenshed
Understand impact, not just engagement
Successful emails aren’t standalone communications – they’re part of a coherent audience development strategy owned by your whole organisation.
Learn how connected CRM data, collaborative campaign design, and and confident segmentation can drive both engagement and revenue.
- Understand the benefits of targeted, personalised communications.
- Learn how connected CRM data drives arts email marketing success.
- Measure and increase revenue from every campaign.
Sheffield Theatres
