Recipes for Success: Data-Driven Marketing Strategies to Engage Tomorrow’s Audience

Created in collaboration with Indigo-Ltd

First-time audiences are key to arts sector success.

In fact, audience behavior research* shows that last two years have seen a higher proportion of first-time ticket buyers than ever before. So, how does your organization reach those customers and turn them into the loyal audiences of tomorrow? 

When you’re short on time and resources, implementing something new can feel like an impossible ask. But, with these simple yet effective recipes, you'll be able to use what you have to grow your team’s capabilities and make real progress toward engaging those first-timers. 

• Foundation recipes provide the basics, helping you set up and maintain your marketing, ticketing, and fundraising CRM to successfully capture first-time attendees. 
• Signature bakes will provide creative campaign ideas that wield your data to attract and retain first-timers, turning them into regulars. 

As you use these recipes, your confidence will grow and you’ll discover the right marketing strategies for your ticket sales. Go ahead, try a few out, and see what you can whip up!