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Spektrix for Marketing

Audit your Income Streams

 

What's your arts organization's revenue maximization potential?

 

Arts organizations are busier than ever, and with changes in audience trends, prices, and philanthropy, it's a turbulent time for venue teams.

Drawing on experience and examples from 650+ arts organizations worldwide, Spektrix has created this resource to help you audit your existing income streams, and find opportunities that you haven't fully explored.

A series of concentric circles like a target with a graph drawn on them, pointing to icons representing donations, ticket sales, loyalty, and revenue

 

Audit your activity

 
Find untapped income streams from:
Ticket sales
Subscriptions, memberships, and audience loyalty 
Donations and secondary spend 

 
Bryony Bell is a white woman with curly hair, pictured with her dog Rita
"Identify your priorities, use data effectively, and target offers to the right members of your audience, with a practical revenue maximization audit tool designed for theaters and arts venues. Work through it independently or gather your team to consider how you set targets, interpret data, and deliver campaigns - and where there could be opportunity to achieve even more. "
Bryony Bell
Head of Content

Boost ticket income

Fill your venue to capacity, experiment with pricing to grow revenue, and put data at the heart of planning and continual improvement. 

Score your current practice and enjoy personalised recommendations and inspiration to help you achieve more.

• Measure success and set SMART growth targets
• Build campaigns and incentives around audience behaviours
• Test pricing adjustments to maximise ticket value

 

 

three ticket stubs

Grow audience loyalty

Increase adoption of memberships or subscriptions, drive reattendance, and increase visit frequency with a strategic plan for boosting loyalty. 

Assess how effectively you're working across teams to match your offer to customers' needs.

• Mix and match loyalty models to meet the needs of every audience segment
• Test the impact of changes to pricing and benefits
• Bring teams together to review performance and discover shared goals
two human figures tend a growing plant

Drive donations and secondary spend

Understand who's spending money, who's making gifts, and how to increase spend across multiple channels. Experiment, track, and build on your successes to drive growth against multiple budget lines.

Review your current practice and identify opportunities to achieve more.

• Target asks and upsells based on customer behaviour
• Adapt offers and pricing to each event and audience
• Test what works and set data-driven targets to succeed
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A series of concentric circles like a target with a graph drawn on them, pointing to icons representing donations, ticket sales, loyalty, and revenue

 

Drive revenue across every income channel

Download our Revenue Maximization Audit today.