Inspiration, Insights and Ideas

Set Ticket Prices with Confidence: The Benefits of Dynamic Pricing

In this series, Spektrix demystifies and unpacks the benefits of dynamic pricing for the arts to help leaders make informed decisions.

How a Great Audience Experience Builds Multiple Streams of Income

How to build multiple streams of income across your theater or arts center through a cross-departmental approach to audience experience.

The Benefits of a Collaborative Marketing, Ticketing & Fundraising CRM

By sharing targets, campaigns, and software across teams, performing arts organizations can increase revenue and build efficiencies.

The Value of the Support Page to Increase Online Donations

Understand the value of your website’s Support Page in your fundraising initiatives, and leverage our online spaces to drive donations.

How to Successfully Launch Your New Arts Website

Spektrix web partners, Plank, share 7 must-do ideas for a successful website launch so you can confidently open your digital curtains.

Bringing Content Marketing Strategy into Performance Arts Marketing

Content marketing offers countless opportunities to build up your community. Explore why and how to apply it in performance arts marketing.

Why an inclusive culture is key to hiring and retaining great teams

Diverse recruitment is good for everyone. So how do you create an inclusive culture and share it with great candidates outside the arts sector?

4 Theatre Marketing Emails You Should be Automating

Take theatre marketing to the next level. Increase efficiency while building audiences and revenue by automating these four emails.

Drive Revenue with Your Theatre Marketing Plan Template

Launch effective campaigns that grow your revenue and demonstrate value with this customizable theatre marketing plan template. 

Nonprofit Fundraising Ideas: Four tips to drive collaboration

Box Office Operations Today: Driving reattendance and revenue

Rather than just processing transactions, get your team to think like salespeople - and reap the rewards of upselling and increasing loyalty. 

Box Office Operations Today: How clean data impacts patron experience

As ticket sales move online, data becomes ever more central to the quality of your communications, your welcome and your reporting.