Digital Fundraising Strategy: Segmenting for Success
Create a cohesive customer experience from your first appeal to your end-of-year thank you with segmentation and branding strategies.
Inspiration, Insights and Ideas
An Update on Spektrix Team Demographics: 2023
Wednesday 17 May 2023
Data on the diversity of our team, management and board in 2023, and our work to build a more inclusive workplace over the last 15 months.
How to Create a Membership Program: A beginner's guide
Tuesday 16 May 2023
Generate extra income from philanthropic giving and create opportunities to delight patrons with our guide to creating a membership program.
Creating great pre- and post-event emails: Our best ideas and examples
Tuesday 2 May 2023
Pre- and post-event emails don’t only share information. The best examples help you meet your objectives, drive revenue and build better audience...
Arts Marketing Incentives to Excite Every Patron
Tuesday 18 April 2023
Refresh your understanding of the potential of segmentation and explore incentives and offers that will allow you to excite your audiences, no matter...
Arts Marketing 101: Audience Segmentation Models
Wednesday 12 April 2023
Dive into segmentation. Learn the why and how of segmentation and explore a segmentation model you can adapt to your organization’s needs.
Meeting Audience Needs: Drive loyalty with the right value proposition
Wednesday 5 April 2023
The keys to audience loyalty are market research, analysis and segmentation, matching the right value proposition to the right segments of your...
Actionable Strategies for Building Audience Loyalty
Monday 3 April 2023
Audience loyalty drivers are changing as behavior and expectations shift. Actionable, low-investment strategies can deepen loyalty and cultivate new...
How Spektrix supports flexible engineering careers
Tuesday 28 March 2023
Ahead of this spring's Reframe: Women in Tech and Womenhack conferences in the UK, Spektrix engineers reflect on the benefits of a flexible and...
The case for rethinking your audience loyalty program
Tuesday 21 March 2023
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.
The Future of Customer Loyalty: Using data to inform your planning
Monday 13 March 2023
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
Inflation, Epidemics and Audience Loyalty: Arts Marketing in 2023
Monday 6 March 2023
Traditional 'loyal attenders' aren't returning post-COVID. How do we redefine what loyalty means in the face of today's social challenges?