Loyalty, Frequency, Affinity: Future-focused arts marketing ideas
We build elaborate arts marketing plans focused on just 20% of attendees. How can we engage the other 80%?
Inspiration, Insights and Ideas
Meeting Our Audiences Where They Are: Flexible Ticket Models
Monday 27 February 2023
Performing arts organizations are reporting a decline in subscriptions numbers and revenues since reopening their doors post-pandemic.
The Future of Audience Loyalty: Your questions answered
Thursday 23 February 2023
Earlier this month we hosted two events exploring the Future of Loyalty in 2023 and beyond. We’re hugely grateful to the expert partners who shared...
Community and Connection at Spektrix Hubs
Wednesday 14 December 2022
We caught up with Brooke Gallagher, Head of Community and Events, about the in-person experience at Spektrix Hubs in Chicago and New York and why she...
Building Audience Loyalty: Insight from Capacity Interactive Boot Camp
Thursday 8 December 2022
Take a cue from case studies and new data to make the most of your approach to loyalty.
6 Things I Learned My First Time at Capacity Interactive Boot Camp
Friday 11 November 2022
Hybrid conferences in 2022: connecting failure with success, reframing goals to support change, centering accessibility, and dog GIFs.
Creating great ticket booking experiences for arts patrons online
Monday 8 August 2022
Patrons want to book theater, music and event tickets online. But more than a transaction, your website’s often their first experience of your...
Create your own story arc for fundraising conversations
Monday 8 August 2022
A guest post by Kel Haney, Senior Consultant at Donorly. Kel introduces her method for shifting fundraising conversations from transactional moments...
Get Ready for Ticketing Legislation - A guide for theaters & venues
Saturday 30 July 2022
Fans and legislators are clamping down on hidden ticket transaction fees. Make sure your marketing and box office systems are ready.
Artists Make Phenomenal Fundraisers: 6 skills you already possess
Tuesday 28 June 2022
A guest post by Kel Haney, Senior Consultant at Donorly. As an artist, you already possess a skill set that lays the groundwork for strong and...
How Guest Wi-Fi Can Supercharge Your Visitor Data - by Wireless Social
Tuesday 7 June 2022
Partner integrations are an integral part of our offer to Spektrix clients. Many of our users are already taking advantage of partner products and...
Take the Ick out of the Ask: Seven Tips for Fundraising Conversations
Monday 6 June 2022
A guest post by Kel Haney, Senior Consultant at Donorly. Explore how to craft your fundraising conversations to be as successful as possible while...