Inspiration, Insights and Ideas

Theater Fundraising: How to ask for donations under $50

Getting a big check from a major donor is an exciting moment for every fundraiser, but small donations can play a larger role for arts organizations...

Optimize your Theatre Marketing Plan for 2020

With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new...

Future-proofing Spektrix and Creating Capacity to Build and Improve

Spektrix has always been a true-cloud based system. This has become the norm for modern business software over the last 10+ years, with companies...

How to Create Arts Marketing Campaigns That Drive Up Retention

Think back to last season. Chances are a good portion of the organization’s marketing budget and staff time went toward bringing new patrons — if not...

CRM Segmentation for Arts Marketers: Begin at the Box Office

The core of any organization’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...

Four Arts Fundraising Strategies that Drive Donations

The importance of individual philanthropy in the arts is more critical now than ever to organizations’ bottom lines. But individual giving itself is...

The Spektrix Insights Report 2019 is Here

Bringing together data analysis on over 25 million transactions across 343 organizations, the Spektrix Insights 2019 Report is here. 

5 Theater Marketing Strategies to Increase Revenue

Brush up your current campaigns or start a new campaign from scratch, with five arts marketing strategies that you can use to boost revenue.

Facilitate Space and Resource Bookings with Artifax and Spektrix

Spektrix and Artifax have combined forces to create a nifty way of saving arts organizations time and effort.

How to Improve Loyalty and Power Sales with Email Automation

We’ve moved past the point in the arts sector where one-size-fits-all email campaigns can successfully maximize revenue, improve loyalty, and drive...

How Multi-Buy Cross-Selling Solves Customer Churn

Using Your Event CRM to Increase Secondary Spend

There’s more to sell than tickets. Your event CRM can highlight the right secondary spend add-ons to enhance your customers’ experience.