In the world of arts, culture, and entertainment, creating concierge-like experiences for merchandise and concession sales is paramount.
The partnership between Spektrix and SalesVu is designed to modernize and connect sales pathways by offering a suite of innovative solutions that cater to the unique needs of theaters, arts centers and their guests. In this blog, we’ll help decision-makers in the arts and entertainment industry explore the benefits of this integration, including enhanced customer experience, operational efficiency, increased revenue, and competitive advantage.
SalesVu is a dynamic and innovative technology company specializing in providing cutting-edge point-of-sale (P.O.S.) and business management solutions for a wide range of industries, including arts & culture organizations. With a mission to empower businesses with intuitive, versatile, and user-friendly tools, SalesVu has become a valued partner for Spektrix.
By integrating SalesVu with Spektrix, organizations can achieve streamlined workflows and provide a more cohesive experience for both staff and patrons. This synergy empowers organizations to efficiently manage ticket sales, memberships, donor relations, and marketing efforts, all while optimizing the overall customer experience. The integration between SalesVu and Spektrix not only enhances operational efficiency but also strengthens the connection between arts and cultural organizations and their patrons, ultimately driving success and sustainability in this unique and vibrant industry.
With this integration, SalesVu uses customers’ email address, membership card, or ticket barcode to map them to history and profile in Spektrix. This way, customers can be recognized as members, loyal patrons, or donors at the point of sale, and automatically receive corresponding discounts or incentives.
All bar and merchandise sales made by customers will be recorded in their customer profile within Spektrix. This valuable data empowers you to personalize their experience or offer them targeted promotions that suit their preferences.
Moreover, it’s simple to segment customers based on their ticket purchasing habits or in-house spending. You and your team will have the insights necessary to create more meaningful interactions with customers and encourage increased spending.
Running an efficient and digitized food & beverage operation is expected by both guests and operators.
From the time guests start thinking about their visit, to their arrival at the venue, and all the way to the after-show experience, they expect to have efficiency, personalization, and speed of customer service.
Operators also benefit from having a streamlined operation with better control of inventory spoilage/costs and being able to receive even more customers without having to add more staff and labor costs.
Fortunately, SalesVu offers multiple ways to streamline F&B operations and customer service:
View a demo video of SalesVu features
Long intermission lines diminish the guest’s experience and impact concessions sales. Spektrix and SalesVu have tools to eliminate the line by enabling guests to pre-order the snacks and drinks that they want to consume during intermission. The system allows guests to place their concessions pre-orders whenever’s convenient to them. Here’s how:
John buys tickets for ‘The Nutcracker’ for his family, and automatically receives a link to pre-order his concession items from Spektrix. It will continue to send him timely reminders to place the order before the day of the show. The link will send John to the SalesVu-hosted concessions purchase link where he can place his order and benefit from any eligible discounts, based on the status of his Spektrix account. The SalesVu AI-powered algorithm shows John the items that are currently trending, the best sellers, the new items that were added specifically for this show, his previous purchases since he is a regular visitor, and even recommendations based on items that people who have similar tastes have purchased. From this moment on, John feels excited about his visit and his anticipation builds with every step of the customer journey. Meanwhile, concessions managers can use SalesVu data to plan ahead for the performance.
Staff members can easily scan the barcode on John’s ticket and automatically understand his preferences and rewards. John can enjoy special treatment and save on the price of his order by using his membership discount. Ven better, he can pre-order his favorite drink for the intermission, cutting wait time and improving his experience even further. Bartenders can use the time between the first half of the show to prepare those orders instead of being rushed during a fifteen-minute intermission.
John’s kids are craving a snack, so they place an order from the comfort of their seats with a QR code. This concession website has a mobile-friendly user interface with a darker background ensuring that bright screens don’t disrupt the theater’s ambience. Bar staff can easily identify the seats and preferred delivery time, configurable by the venue - for example, immediately, at the intermission, or after the show. John and his family receive their snacks without interruption, either through an at-seat delivery or an SMS inviting them to the nearest pickup location.
No two shows are the same, and neither should be the concessions offerings. Spektrix and SalesVu's partnership empowers organizations to tailor menus and prices based on show types and times of the day. This customization allows you to cater to the preferences of your diverse audience and optimize revenue generation. By delivering what patrons desire, you create a more personalized experience, leading to increased sales.
The Spektrix and SalesVu partnership addresses the pain points of the post-COVID era while capitalizing on opportunities to enhance revenue streams and patron satisfaction. By leveraging these powerful features, organizations can create memorable experiences, drive sales, and solidify their position in the industry. An easy, effortless solution will give you new levels of efficiency, productivity, and revenue. It's a win for patrons, a win for organizations, and a win for the arts and entertainment industry.
Find out more about SalesVu and other Spektrix partners offering integrated point of sale solutions and at-seat ordering: