Arts Marketing Incentives to Excite Every Patron
Refresh your understanding of the potential of segmentation and explore incentives and offers that will allow you to excite your audiences, no matter...
Inspiration, Insights and Ideas
Marketing, Ticketing & Sales (3)
Arts Marketing 101: Audience Segmentation Models
Wednesday 12 April 2023
Dive into segmentation. Learn the why and how of segmentation and explore a segmentation model you can adapt to your organization’s needs.
Meeting Audience Needs: Drive loyalty with the right value proposition
Wednesday 5 April 2023
The keys to audience loyalty are market research, analysis and segmentation, matching the right value proposition to the right segments of your...
Actionable Strategies for Building Audience Loyalty
Monday 3 April 2023
Audience loyalty drivers are changing as behavior and expectations shift. Actionable, low-investment strategies can deepen loyalty and cultivate new...
The case for rethinking your audience loyalty program
Tuesday 21 March 2023
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.
The Future of Customer Loyalty: Using data to inform your planning
Monday 13 March 2023
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
Inflation, Epidemics and Audience Loyalty: Arts Marketing in 2023
Monday 6 March 2023
Traditional 'loyal attenders' aren't returning post-COVID. How do we redefine what loyalty means in the face of today's social challenges?
Loyalty, Frequency, Affinity: Future-focused arts marketing ideas
Wednesday 1 March 2023
We build elaborate arts marketing plans focused on just 20% of attendees. How can we engage the other 80%?
Meeting Our Audiences Where They Are: Flexible Ticket Models
Monday 27 February 2023
Performing arts organizations are reporting a decline in subscriptions numbers and revenues since reopening their doors post-pandemic.
The Future of Audience Loyalty: Your questions answered
Thursday 23 February 2023
Earlier this month we hosted two events exploring the Future of Loyalty in 2023 and beyond. We’re hugely grateful to the expert partners who shared...
Building Audience Loyalty: Insight from Capacity Interactive Boot Camp
Thursday 8 December 2022
Take a cue from case studies and new data to make the most of your approach to loyalty.
6 Things I Learned My First Time at Capacity Interactive Boot Camp
Friday 11 November 2022
Hybrid conferences in 2022: connecting failure with success, reframing goals to support change, centering accessibility, and dog GIFs.