Inspiration, Insights and Ideas

5 Theater Marketing Strategies to Increase Revenue

Brush up your current campaigns or start a new campaign from scratch, with five arts marketing strategies that you can use to boost revenue.

How to Improve Loyalty and Power Sales with Email Automation

We’ve moved past the point in the arts sector where one-size-fits-all email campaigns can successfully maximize revenue, improve loyalty, and drive...

How Multi-Buy Cross-Selling Solves Customer Churn

Using Your Event CRM to Increase Secondary Spend

There’s more to sell than tickets. Your event CRM can highlight the right secondary spend add-ons to enhance your customers’ experience.

How to Build a Brilliant Festival Experience through Ticketing

Festivals are a huge part of entertainment across the world, and make up some of our biggest and most renowned arts and culture events – think of ...

5 Creative Uses of Customer Tags in Spektrix

Tags are checkboxes against customer records which allow you to record pieces of information about each customer. These can be information you store...

Introducing Multiple Offers

One of the features we love most here at Spektrix is the Offers tool, which allows you to apply all sorts of clever offers and discounts to grow...

From Thought to Purchase: get the Customer Journey Right in the Arts

Are you considering the whole customer journey?

Six Ways to Make the Most of Time in the Box Office

Time is often at a premium in box offices, but we all know that there are slow periods when the queues have gone down and the phones have stopped...

Easy Segmentation - An Essential Marketing Tool

Segmenting your audiences – it's easier than you might think.