Customer confidence
Emily Pratt is Director of Audience Services at Fox Tucson. Since they went live with Spektrix in summer 2019, she's seen a visible increase in the number of customers purchasing theater tickets online, buying for multiple events, and making donations along the way. With a split level auditorium and up to five price bands for some events, it still proves easy for patrons to select seats and find the information they need.
With Spektrix, the entire purchase pathway stays on the theater's website, with live event information displayed using embedded iframes. That's reassuring for patrons, who know they're sharing their data with an organization they trust - and for the box office team, it means far fewer customers needing help with their transactions. When the occasional call does still come through to them, they can pick up a live transaction and complete the ticket sale from the box office, providing a great customer experience.
For development and marketing team members, the onsite purchase pathway makes it easier to track audience behavior all the way from homepage to payment. That insight can inform personalized campaigns to drive ticket sales and donations, with automated customer lists and a choice of 45 standard reports to target content and track success.
"My favorite thing is that I can take over transactions - whether it's a customer or one of my colleagues because we're trying to work through something."
