Deeper Insights Through Non-Profit Ticketing and Fundraising Software

Honens switched to Spektrix in Fall 2020. They wanted to manage donor data and relationships better, get the whole team confident in using their CRM system, and bring ticketing in-house to learn more about patron behavior.

Honens

duo tone map pin bordered icon

Calgary, Alberta

Classical Music

The annual Honens Festival is one of Canada's premier classical music events, and the prestigious Honens International Piano Competition attracts global audiences every three years.

As a non-profit, Honens chose Spektrix for its unified ticketing, marketing, and fundraising software, helping them to build philanthropy and earned revenue side by side.

Ease of use

Amanda Smith (Director, Marketing & Communications) first discovered Spektrix at an Arts Reach conference. When she began to compare ticketing systems more seriously, she wanted to replace their overcomplicated CRM with something that the whole team could use with confidence. It soon became clear that Spektrix was the only option that met Honens' unique needs.

"The consultant we worked with had us go through a list of functions we might require, and Spektrix checked more than 80% of the boxes."

Many team members were unwilling to touch the previous event ticketing software, or struggled to run basic reports. Amanda soon discovered that Spektrix is designed for better box office management, with usability and access to data a priority.

"The user experience of Spektrix was superior in so many ways to anything else out there."

After just six months as Spektrix clients, Amanda and her colleague Jennifer Weihmann (Director, Audience & Donor Engagement) were confident that everyone in the organization can find the information they need, while senior colleagues benefit from regular, automated insight and bespoke reports. Jennifer told us that Spektrix gives her far greater flexibility and streamlined workflows, empowering the whole team to store and access patron data more efficiently.

"The four or five steps that I would have to do in our previous system, I can do in one step in Spektrix. The efficiency of it all is very appealing for me."

new marketing report image to scale with shadow

"I was in Spektrix playing with some reports and was amazed - I was getting the data I needed without even trying! It was very exciting."

Amanda Smith

Director, Marketing & Communications

Working together

With the whole team using the same software, it's easier for Honens to communicate with ticket buyers, streamline booking pathways, identify potential donors, and nurture relationships with supporters.

"I appreciate that I can add and customize notes for each person. The team can see them, and prepare for conversations with donors more effectively when I'm not available."

There have already been conversations among the five non-profit arts organizations using Spektrix in Calgary, about starting a user group. Honens looks forward to connecting with the wider Spektrix community through its regular program of webinars, in-person events, and conferencing.

"I'm hopeful this will create better communication between arts organizations - sharing best practices both in regard to Spektrix, and in general arts management."

Simplicity and support from day one

Once Honens made the decision to join Spektrix, they were matched with Global Fundraising Lead, Samantha Bagwell, to support their implementation. Every new Spektrix user works with a dedicated implementation project manager, and Sam was able to bring an extra level of fundraising expertise to help the Honens team to get started.

"During the onboarding process, Sam was great, she was so supportive."

Now that they're live, Honens can enjoy continued support from the Client Success team at Spektrix. With expertise ranging from web integrations and event ticketing to marketing and non-profit fundraising, help's available whenever it's needed most- through an online Support Centre, on-demand training, regular events, and a dedicated support team. They're here to provide in-depth guidance for new users, configure the system to meet their needs, and work together to find solutions.

"It's reassuring... We felt listened to. They're professional and creative, working together as a team to find creative solutions to our problems."

How to Choose the Best Arts CRM & Ticketing Software

A step-by-step guide to help you choose the right platform for your organization

Fundraising in Spektrix

Learn more about the benefits of fundraising and ticketing tools that work in harmony.