Building Efficiencies Through a Connected Ticketing Platform

A five-year business transformation project left Sacramento Philharmonic financially stable and artistically thriving. With a new venue soon to open, and a growing network of donors and supporters, their switch to Spektrix marked a continued investment in customer experience and data-led decisions.

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Sacramento Philharmonic and Opera logo, representing a treble clef

Sacramento Philharmonic & Opera

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Sacramento, California

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Classical Music
Switched to Spektrix from a custom platform in 2020

One of the region's leading performing arts organizations, Sacramento Philharmonic & Opera presents concerts, operas, and community engagement programs that bring the passion of classical music to life.

Spektrix made it easier to sell event tickets online, understand behaviors across their whole customer list, and build revenue across every income channel.

Audience insight

For Giuliano Kornberg, Chief Development Officer at Sacramento Philharmonic, the move to Spektrix meant easier reporting, improved audience insight, and more efficient working, with automated programs delivering personalized messaging direct to patrons' inboxes.

"With Spektrix we're able to come up with a report of people's ticket buying history and whether it's a subscriber, a lapsed donor, a multi or single ticket buyer - there are a lot more automatic things we can do which just make it more efficient." 

A comprehensive integration between Spektrix and the mailing tool Dotdigital means that emails can be automated based on donations, ticket sales, or other behaviors, and easily edited for each unique communication.

"We can really easily copy and replicate campaigns, change the text, link everything, schedule things in Spektrix with that easily built and defined customer list, to create all of our emails within a short amount of time."

The Insights and Mailings interface in Spektrix, designed to manage marketing and communications activity, provides simple, drag-and-drop tools to tag customers, filter reports, and run customer lists based on ticket purchases and online sales. When Giuliano and his team need a more bespoke or complex report, they can turn to the Client Success team to build it on their behalf - all report requests are included in Spektrix contracts, and they've created reports identifying key information like cumulative giving by campaign year, regular attenders who haven't subscribed, and one-time-only ticket buyers.

"The fact that the team is as prompt as possible, works on these reports, and is willing to help out is really terrific. They'll take the time to get it right, even if it takes six passes."
Giuliano Kornberg
Chief Development Officer

Mapping engagement

More than just a ticketing platform, Spektrix provides a complete solution for marketing, patron management, and fundraising. Charla Lawson, Operations & Engagement Manager, is thinking outside the box in her use of the donor pipeline tools within Spektrix. Designed to help build relationships with supporters and sponsors, she's using the same tools to map and engage school partners across the region's educational districts. Relationships can be easily linked between individuals and organizations, allowing her to link schools, teachers, and wider districts and use that information for reporting and communications.

"We're using the Spektrix pipeline tool to see where we are with each school district and making sure the relationship between the district and the school, and the teacher and the school, are all accurate."


Crucially, because different campaigns can be clearly separated within the system, Giuliano's also able to use the fundraising interface for vital revenue generation activity without any crossover in reporting or campaign management between departments.

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Hassle-free technology

Before switching to Spektrix, Sacramento Philharmonic worked with separate platforms for fundraising and ticketing, which were installed on specific computers or accessible only via a cumbersome VPN link. Working from home and across a range of venues, it's been immensely valuable to enjoy a cloud-based system that can be accessed on any device, with all updates and maintenance taken care of by the Spektrix team.

"With Spektrix I can work from my apartment, folks can use it from their home or their office, you can have a desktop computer and a laptop computer and they can look at the same thing at the same time."


Easy-to-learn software with full support and training throughout the implementation process made it easy to get started.  Now they're live, the team continues to access expert support and consultancy online, by email or by phone, whenever they need advice or recommendations.

View from the back of the orchestra at Sacramento Philharmonic, looking out at a full auditorium
"We always get a really good response. Every step of the way there's somebody from Spektrix who's willing to help."
Charla Lawson
Operations & Engagement Manager

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