Email Sign-Up Form
Makes: Easy pathway for customers to tell you they want to hear from you
Prep time: 15 minutes | Cooking time: 1 hour
This recipe card was created in collaboration with Indigo-Ltd
The Tomorrow’s Audience research shows that "not on my radar" was one of the main barriers preventing people from attending performances. Some new audiences reported difficulty finding things they were interested in or generally finding it hard to know what was on -- especially younger audiences.
With this recipe for an email sign-up form, remove any obstacles and make it easy for anyone to sign up to hear from you, even if they are not making a purchase yet.
Outcomes
- Communicate with email subscribers who have not bought tickets yet.
- Communicate with existing customers who may not have signed up to comms from you at the point of purchase.
- Have a place on your website to direct customers or website visitors to sign up to hear from you.
Cook
1. Create a simple sign-up form.
The sign-up form includes:
- First Name
- Last Name
and signs up the customer to any email Contact Preferences linked with Dotdigital.
2. Decide where your sign-up form should be on your website. It’s best practice to have the form available on every page by putting it on your footer or header.
3. Talk to your web developer about adding the sign-up form to your website. Your web developer will look after the styling, while Spektrix takes care of the more complex functions of adding the data to your database.
4. If you’re using Spektrix Link, simply enable the Mailing List page to appear on your Spektrix Link menu.
Bon appétit!
As you use your email sign-up form to capture contact information from new audience members, you can start to get creative with which marketing strategies you use to reach them. Keep exploring our recipe box to fill your store cupboard with more ideas and insights on how to reach tomorrow's audiences.
